Overview

• The Hello Kitty–TMNT Happy Meal toy campaign begins Aug. 12 in participating U.S. restaurants as a limited-time promotion.
• Each Happy Meal will include one of 12 unique fusion figurines paired with a character card that outlines their combined backstory and skills.
• Randomized distribution and restricted quantities aim to spur repeat visits by tapping into collector and nostalgia-driven demand.
• The rollout coincides with a McDonaldland Meal featuring a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a souvenir tin and the new Mt. McDonaldland Shake.
• The campaign merges Sanrio favorites such as Hello Kitty, My Melody and Cinnamoroll with TMNT icons like Leonardo and Michelangelo for a cross-franchise fandom fusion.