Overview

• McDonald’s confirmed that the Sanrio TMNT Happy Meal toys will arrive in U.S. restaurants on August 12, 2025.
• Guillaume Huin teased the U.S. launch on July 30 with a cryptic image posted to his X account.
• The toy line includes five variants of Hello Kitty, two of Kuromi, two of My Melody, two of Cinnamoroll and one of Badtz Maru transformed into Turtle characters.
• This release follows earlier Sanrio TMNT rollouts in Asia and Europe earlier in 2025.
• The promotion builds on McDonald’s history of Sanrio collaborations, from global tie-ins to a Japan-exclusive Hello Kitty set in 2024.