Overview

• The crossover Happy Meal arrives at participating U.S. McDonald’s locations on August 12, 2025, for a limited-time promotion.
• Each meal includes one of 12 mashup figurines pairing Sanrio characters with Teenage Mutant Ninja Turtle personas.
• The toy lineup comprises five Hello Kitty variants, two each of Kuromi, My Melody and Cinnamoroll, and one Badtz Maru figure.
• Senior Marketing Director Guillaume Huin officially teased the U.S. debut on July 30 via a social media post featuring a bow and turtle emoji.
• McDonald’s previously tested the Hello Kitty–TMNT collaboration in markets such as Malaysia and Italy to build early hype.