McDonald's to Introduce Largest Burger Ever in Bid to Revitalize Sales

The fast-food giant plans to test the new, larger burger in select markets, aiming to address customer demand for more substantial options.

McDonald's is set to launch its biggest burger yet, testing it in certain markets to gauge global appeal.
The initiative is part of a broader strategy to enhance core menu items, including significant improvements to the Big Mac and Quarter Pounder.
Sales in McDonald’s international markets have slightly declined, influenced by boycotts in Middle Eastern and Muslim-majority countries over perceived support for Israel.
The new burger follows McDonald's 'Best Burger' initiative, which has introduced juicier patties, meltier cheese, and softer buns to enhance taste and quality.
McDonald's overall global sales rose by 1.9% last quarter, driven by strong performance in the U.S. despite challenges elsewhere.