McDonald's to Enhance Affordability Focus in 2024

In response to declining sales among low-income customers, McDonald's plans to prioritize affordability, aiming to attract this demographic back to its restaurants.

McDonald's CEO Chris Kempczinski announces a shift towards greater affordability in 2024 to counteract recent sales dips among low-income customers.
The company acknowledges the impact of inflation and high menu prices on losing low-income patrons, with plans to adjust pricing strategies.
Franchisees set their own prices, but the chain will emphasize its everyday value menu, potentially adjusting the D123 platform prices.
Social media users have highlighted McDonald's steep prices, with meals at some locations costing nearly $18.
As inflation cools, McDonald's expects less dramatic price hikes, focusing on lower-priced items to entice low-income diners back.