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McDonald’s to Cut Combo Prices by About 15% Nationwide Starting in September

The chain is subsidizing operators to restore a clear value message after traffic from lower-income diners fell.

Overview

  • McDonald’s and its U.S. franchisees agreed to price eight combos about 15% below the cost of buying items à la carte, including Big Mac, Quarter Pounder with Cheese, Chicken McNuggets, McCrispy and core breakfast sandwiches.
  • The discounted pricing starts in early September and operators were instructed to keep the deals in place through the start of next year.
  • Corporate will provide financial support to participating franchisees and contribute to marketing the program to ensure a coordinated rollout.
  • The company is reviving its Extra Value Meals with $5 Sausage Egg McMuffin and $8 Big Mac meals in September, followed by $5 Sausage, Egg and Cheese McGriddle and $8 10-piece McNuggets meals in November.
  • CEO Chris Kempczinski has said menu-board prices are shaping negative value perceptions, and the move follows viral outrage over high local prices and uneven traffic among value-conscious customers.