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McDonald’s Teases Snack Wrap Return with Cryptic Date Clue

The beloved menu item will return on the 14th of an unspecified month in 2025, featuring a new McCrispy chicken strip.

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Heidi Klum poses with three new designed McDonald's chicken wraps during a press conference at the Munich Inner City McDonald's Restaurant 'Im Tal' on May 29, 2008 in Munich, Germany.
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Overview

  • McDonald’s announced the U.S. return of the Snack Wrap, which was discontinued in 2016, with a cryptic post revealing it will launch on the 14th of an unspecified month before October 2025.
  • The Snack Wrap will feature McDonald’s new McCrispy chicken strip, expanding the brand’s chicken portfolio alongside other offerings like the McCrispy sandwich and Chicken Big Mac.
  • Social media campaigns and fan petitions, including one with over 17,000 signatures, played a significant role in convincing McDonald’s to bring back the Snack Wrap.
  • McDonald’s CEO Chris Kempczinski and U.S. President Joe Erlinger cited competitive reasons for withholding the exact launch month, despite widespread speculation among fans.
  • Originally launched in 2006, the Snack Wrap gained a cult following but was removed from U.S. menus due to operational challenges and later from international markets in 2020.