Overview

• McDonald’s has narrowed the Snack Wrap’s U.S. return to the 14th of an unspecified month in 2025, with confirmation it will launch before October.
• The announcement was made via a cryptic social media post reading 'snack wraps 0x.14.2025,' sparking fan excitement and speculation online.
• The Snack Wrap, first introduced in 2006 and discontinued in 2016 due to operational challenges, has maintained a cult following.
• Social media advocacy and fan petitions were instrumental in convincing McDonald’s to bring back the Snack Wrap, as confirmed by company executives.
• McDonald’s will also debut a new McCrispy chicken strip as part of its broader strategy to expand its chicken offerings.