McDonald's Spinoff CosMc's Sees Double the Traffic in First Month
Despite limited capacity and long wait times, the beverage-focused outlet attracts younger customers and plans further expansion in 2024.
- CosMc's, McDonald's new beverage-focused spinoff, has seen double the average traffic of a traditional McDonald's in its first month of operation.
- The first CosMc's location, a drive-through-only outlet in Bolingbrook, Illinois, is smaller than a typical McDonald's, which has limited its capacity to serve the high demand.
- Despite long wait times, with customers lining up as early as 3:30 a.m. on opening day, the outlet has been a hit, particularly with younger customers aged 22 to 29.
- CosMc's offers a range of specialty beverages and a limited food menu, with plans to introduce online ordering soon.
- McDonald's plans to open approximately 10 more CosMc's locations across the Dallas-Fort Worth and San Antonio metro areas by the end of 2024.