Overview

• McDonald’s confirmed the July 10 rollout of its revamped Snack Wrap, built around its recently launched McCrispy Strips and offered in Spicy and Ranch flavors.
• Popeyes debuted Chicken Wraps nationwide on June 2 in three options—Classic, Spicy and Honey Mustard—each wrapped in a biscuit-flavored tortilla for $3.99.
• The Snack Wrap return follows years of fan-led social media campaigns and a Change.org petition amassing nearly 19,000 signatures.
• McDonald’s is leaning on the lower-priced, portable wrap to help reverse a 3.6% decline in U.S. same-store sales this quarter.
• Popeyes also launched a new blueberry-themed beverage lineup, including Blueberry Lemonade, Blueberry Cane Sweet Tea and Blueberry Unsweet Tea, to accompany its wraps.