Overview

• McDonald’s stores restocked the Snack Wrap on July 11 after launch-day sell-outs overwhelmed delivery systems, especially in New York City
• The permanently returned menu item features a McCrispy Strip wrapped with shredded lettuce, cheese and choice of ranch or spicy pepper sauce for $2.99
• Shares of McDonald’s jumped 2% on launch day and Goldman Sachs upgraded its rating to buy, citing product innovation and potential sales gains
• Competitors including Popeyes, Taco Bell and Sonic quickly countered by promoting or introducing their own chicken wrap offerings
• Consumer feedback on social media remains mixed, with fans praising nostalgia but some criticizing chicken quality and sauce distribution