McDonald's Shelves McPlant Burger After US Trials Falter

The plant-based burger failed to gain traction in key markets, leading the fast-food giant to shift focus to more popular menu items.

McDonald's discontinued the McPlant burger after poor sales in San Francisco and Dallas-Fort Worth.
US consumers showed little interest in plant-based options at McDonald's, preferring traditional meat offerings.
The McPlant was developed in partnership with Beyond Meat and had seen better success in European markets.
McDonald's is now concentrating on chicken products, which have become more popular and affordable for consumers.
The company is also introducing value meal deals to attract price-sensitive customers amid inflation.