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yesterday

McDonald’s Sets Two-Wave TinyTAN Happy Meal for Sept. 3 Launch

The campaign extends McDonald’s BTS collaboration with staggered drops designed to spur repeat visits.

McDonald's in Disney World

Overview

  • The promotion begins September 3 with the Throwback Edition of seven TinyTAN figures, followed by an Encore Edition on September 23.
  • Across both waves, McDonald’s will offer 14 collectible toys modeled on TinyTAN characters inspired by the seven BTS members.
  • An immersive TinyTAN Magic Meetup experience is scheduled in Los Angeles on September 27–28.
  • Happy Meal boxes will include a code linking to HappyMeal.com for the TinyTAN Power Up game.
  • Reports highlight strong interest as well as criticism from some BTS fans over political concerns, with coverage noting a rollout spanning many countries, reportedly 66.