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20h ago

McDonald’s Sets TinyTAN Happy Meal for Sept. 3 With Second Toy Wave on Sept. 23

The promotion revives McDonald’s BTS playbook to spur repeat visits through staggered drops with immersive tie-ins.

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McDonald’s announces Happy Meal with BTS

Overview

  • McDonald’s confirmed a two-wave rollout in the U.S., with the Throwback Edition arriving Sept. 3 and the Encore Edition following on Sept. 23.
  • Each Happy Meal includes standard food choices plus one of seven TinyTAN figurines and a QR code linking to the TinyTAN Power Up game.
  • A TinyTAN Magic Meetup immersive event is slated for Los Angeles on Sept. 27–28 at the nya West venue.
  • The collaboration will reach roughly 66 or more markets worldwide, with launch dates varying by country, according to a company marketing executive.
  • Reaction has ranged from excitement to boycott calls tied to Israel–Palestine concerns, with some fans noting HYBE controls TinyTAN licensing; no changes to the campaign have been announced.