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McDonald’s Sets September TinyTAN Happy Meal With Two Toy Waves, Online Game and LA Event

The campaign pairs staggered drops with a QR‑code game to boost engagement.

Overview

  • The TinyTAN Happy Meal launches in two editions, with the Throwback set arriving September 3 and the Encore set following on September 23.
  • Each wave features collectible figures inspired by the seven BTS members, with outfits referencing the 2021 BTS Meal and a follow‑up collaboration.
  • A TinyTAN Power Up game will be available by scanning the Happy Meal box to access HappyMeal.com, featuring BTS songs and interactive play.
  • McDonald’s will host a TinyTAN Magic Meetup immersive experience in Los Angeles on September 27–28.
  • Coverage describes a rollout across roughly 66 countries, while some fans criticize the partnership over alleged Israel–Gaza ties and note that certain markets, such as India, are not included.