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McDonald’s Sets September 10 Launch for UK Monopoly With New Menu and App Experience

The game routes peel-to-reveal stickers into a new Special Edition World in the McDonald’s app with a top cash prize of £100,000.

Overview

  • The promotional lineup adds the Loaded Caramel McFlurry and Honeycomb Latte and brings back the Philly Cheese Stack, Chicken Big Mac and Mozzarella Dippers.
  • For the first time, the Breakfast Wrap features on the Monopoly menu, joined by all regular and large McCafé hot drinks.
  • About 18 items will carry stickers or QR codes, including fries, cold cups, McFlurry, wraps, Chicken Selects and select burgers, which players scan in the app.
  • Prizes include instant-win food and voucher rewards plus Collect to Win options, with McDonald’s stating a one-in-four chance of an instant win on-pack.
  • One outlet reports several items could be removed as the promo arrives, a claim not confirmed by McDonald’s.