Overview

• McDonald’s confirmed on June 3 that Snack Wraps will return nationwide on July 10 in Ranch and Spicy flavors.
• The revamped wrap uses one peppery McCrispy Strip with shredded lettuce, cheese and sauce in a flour tortilla to accelerate kitchen service.
• Joe Erlinger, McDonald’s U.S. president, credited years of social media campaigns and a petition with nearly 19,000 signatures for driving the comeback.
• Popeyes launched its own Chicken Wraps on June 2 in Classic, Spicy and Honey Mustard varieties wrapped in a biscuit-flavored tortilla for a limited run.
• The relaunch feeds into McDonald’s broader strategy to bolster its chicken lineup as competitors like Burger King, Wendy’s and Popeyes expand their wrap offerings.