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McDonald’s Sets Feb. 10 Drop for Free McNugget Caviar Kits

The online-only giveaway taps a viral luxe-on-fast-food trend with free Baerii caviar kits.

Overview

  • Kits go live Tuesday, Feb. 10 at 11 a.m. ET exclusively at mcnuggetcaviar.com.
  • McDonald’s partnered with Paramount Caviar to offer a 1-ounce tin of Baerii sturgeon caviar branded as McNugget Caviar.
  • Each kit includes crème fraîche, a Mother-of-Pearl spoon, and a $25 Arch Card to purchase Chicken McNuggets.
  • The promotion is free, supplies are limited, and the kits will not be available in restaurants.
  • The company says the idea was inspired by fans pairing nuggets with caviar, reflecting a broader trend popularized by celebrity posts and high-end menu items.