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McDonald’s Rolls Out Caesar Sauce and Panko McCrispy Strips

The limited-time sauce will appear on three new chicken items as the company leans on cheap, short-run promotions to push its chicken growth strategy.

Overview

  • McDonald’s will begin offering a new Caesar dipping sauce at participating U.S. restaurants on Tuesday, July 21, with the condiment also featured on a Caesar Snack Wrap, a Bacon Caesar McCrispy and as a standalone dip cup.
  • The Caesar Snack Wrap carries a suggested nationwide price of $2.99, though local franchisees set final prices and may vary by restaurant.
  • McDonald’s has updated its McCrispy Strips with a panko breading designed to be “even crispier,” and the new strips will phase into restaurants over the coming weeks.
  • The chain has not announced an end date for the promotion, which the company frames as a low-cost way to drive trial by pairing the sauce with existing chicken items rather than creating permanent menu entries.
  • Customer reaction has been mixed on social media, with excitement for the new flavor alongside calls to restore discontinued Caesar salads and some criticism about the promotional creative; the rollout also fits McDonald’s broader push to expand chicken after regional tests and executive guidance that chicken is a growth priority.