Overview
- Pre‑registration is open Sept. 29–Oct. 5 in the MyMcDonald’s app, granting 500 bonus Rewards points to users who opt in.
- Play shifts to a digital‑first format with game pieces collected in the app, while select items still carry peel‑and‑scan stickers and the old paper board does not return.
- Each game piece unlocks a second‑chance bonus play in the app, with that in‑app bonus running through Nov. 2.
- Top prizes include a $1 million cash payout, 1 million American Airlines AAdvantage miles, vacations and a 2026 Jeep Grand Cherokee Limited, alongside free food and Rewards points.
- McDonald’s says the promotion supports a broader loyalty push as it seeks sales growth, returning to U.S. restaurants for the first time since 2014 under the shadow of the earlier ‘McMillions’ fraud scandal.