Overview
- The promotion returns nationwide on Oct. 6 for a limited run, with pre-registration from Sept. 29 to Oct. 5 awarding 500 bonus MyMcDonald’s points.
- Players register in the McDonald’s app to collect digital property pieces, while select items carry peel-off stickers that are scanned into the app; the old paper game board does not return.
- Top prizes include a $1 million cash grand prize, 1 million American Airlines AAdvantage miles and a 2026 Jeep Grand Cherokee Limited, alongside extensive instant-win food rewards, with People reporting an approximate $472 million total prize value.
- Every game piece also unlocks a Bonus Play second-chance game inside the app through Nov. 2, and official rules list Nov. 23 as the deadline to play standard pieces.
- McDonald’s positions the relaunch to drive loyalty and traffic, citing strong visit frequency among members, as coverage revisits the 2001 “McMillions” fraud that led to convictions over stolen high-value pieces.