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21m ago

McDonald’s Revives Monopoly in the U.S. on Oct. 6 With App-Based Play

The reboot centers on digital peels to drive loyalty sign-ups.

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An employee carries a tray of food, including french fries and hamburgers, to a customer at a McDonald's restaurant in Zion, Illinois, on February 19, 2025.
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Overview

  • The promotion returns nationwide for a limited time starting Oct. 6, with gameplay primarily in the MyMcDonald’s app and some peel-off pieces on select packaging that can be scanned.
  • Participation requires registration in the McDonald’s app with Rewards enabled, and pre‑registration from Sept. 29 to Oct. 5 grants 500 bonus MyMcDonald’s points.
  • Top prizes include a $1 million cash grand prize, 1 million American Airlines AAdvantage miles, a 2026 Jeep Grand Cherokee Limited, vacations and shopping sprees, plus numerous instant free-food wins.
  • A Bonus Play in the app offers a second chance to win, running through Nov. 2.
  • This is the first U.S. run since 2014, with coverage recalling the past 'McMillions' fraud as McDonald’s uses the nostalgia play to boost sales and expand its loyalty program.