Overview

• Starting August 12, McDonald’s will roll out the nationwide McDonaldland Meal featuring a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, World Famous Fries and the Mt. McDonaldland Shake.
• The Mt. McDonaldland Shake channels the fictional volcano with vibrant blue “lava,” pink whipped clouds and a secret berry-soft-serve flavor designed for social media buzz.
• Each meal includes one of six exclusive collectible tins filled with McDonaldland-themed postcards, stickers and character-inspired mementos.
• McDonald’s is collaborating with Pacsun to launch sweat sets and graphic tees on August 12 and with Away to offer luggage tags and bag charms beginning August 18.
• The campaign marks the latest nostalgia-driven push after the Snack Wrap revival and Collector’s Meal, reflecting McDonald’s focus on innovative value in response to rising competition.