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3d ago

McDonald’s Revives McDonaldland Universe With Limited-Time Meal

Reuniting the full McDonaldland cast for the first time in over two decades, this campaign taps nostalgia through a secret-flavored shake served in collectible character tins.

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The McDonaldland meal, shake and souvenirs pay homage to the characters and world that were debutted in 1971.
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Overview

  • The McDonaldland Meal launches nationwide on August 12, pairing a Quarter Pounder with Cheese or 10-piece Chicken McNuggets and World Famous Fries with a surprise-flavored Mt. McDonaldland Shake inspired by the fictional volcano.
  • Each order includes one of six exclusive collectible tins filled with postcards, stickers and character-inspired keepsakes, marking the first coordinated comeback of all core McDonaldland mascots in over 20 years.
  • Jennifer “JJ” Healan, McDonald’s VP of U.S. Marketing, calls the immersive promotion a modern way to explore the brand’s magical universe and rekindle fan engagement.
  • The relaunch extends into retail with limited-edition graphic tees, sweat sets and accessories at Pacsun starting August 12 and McDonaldland-themed luggage tags and bag charms at Away stores from August 18.
  • Following earlier nostalgia-driven offerings like the 2022 adult Happy Meal and 2024 Collector’s Meal, McDonald’s is aiming to boost sales after reporting its weakest second-quarter performance since the pandemic.