McDonald's Revamps Burger Preparation Process in Major Overhaul
Over 50 changes aim to improve taste and compete with higher-end chains, with full U.S. rollout expected by early 2024.
- McDonald's is overhauling its burger preparation process with more than 50 changes, aiming to improve taste and compete with higher-end chains.
- The changes include using buttery brioche buns, adding more sauce to Big Macs, making onions juicier and cheese meltier, and grilling patties in smaller batches.
- The fast-food giant has been testing these changes in Canada and overseas, and plans to roll them out in all U.S. locations by early 2024.
- The new burger preparation process was developed over seven years at McDonald's Chicago headquarters by Chef Chad Schafer.
- McDonald's is planning a spring ad campaign to promote the new and improved burgers, which it calls its 'best burgers ever.'