Overview

• McDonald's is making four tweaks to its Big Mac sandwich and cheeseburgers to improve taste and boost sales.
• Changes include softer buns, gooier cheese, caramelized onions, and more Big Mac sauce.
• The new burgers will roll out to McDonald's locations nationwide in 2024, but are already available in over 10 west coast cities.
• McDonald's is also restructuring, introducing AI technology in some locations, and recently rebranded its crispy chicken sandwich to the McCrispy.
• The changes come as McDonald's looks to build on strong fourth-quarter same-store sales growth in the US, despite high inflation.