Overview

• McDonald’s U.S. same-store sales fell 3.6% in Q1 2025, marking the largest decline since the pandemic lockdowns in 2020.
• Global sales dropped 1.0%, with net income declining to $1.87 billion from $1.93 billion the previous year.
• Traffic from low-income customers fell nearly double digits, while middle-income visits also saw a significant decline, reflecting broader economic pressures.
• The company extended its $5 value meal deals through the end of 2025 in an effort to attract budget-conscious customers.
• CEO Chris Kempczinski cited inflation, tariffs, and geopolitical tensions as key factors impacting consumer sentiment and spending.