Overview
- The company announced on Wednesday that Skye Anderson will take over the U.S. business from Joe Erlinger effective immediately.
- McDonald’s posted 0.8% U.S. same‑store sales growth in Q2, a result the company says fell short mainly because the new under‑$3 menu failed to drive enough incremental sales.
- CEO Chris Kempczinski blamed execution mistakes rather than strategy, saying the low‑price menu accounted for roughly two‑thirds of the missed targets.
- McDonald’s identified specific operational problems: a flood of overlapping promotions that overloaded staff, cuts to digital discounts that reduced visits, and longer customer wait times that drove away lower‑income customers.
- Anderson, a 26‑year company veteran, has a two‑quarter mandate to fix the cheap‑menu and front‑line execution while Erlinger remains as an advisor through early 2027; investors and franchisees will watch menu changes and service speed for signs of recovery.