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McDonald’s Relaunches McDonaldland With Nostalgic Meal and Collectibles

Targeting nostalgic fans with a collectible meal, McDonald’s plans to extend the campaign into apparel and travel accessories in mid-August.

Mt. McDonaldland Shake.
McDonaldLand
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Overview

  • The McDonaldland Meal launched nationwide August 12 at participating U.S. restaurants, pairing a Quarter Pounder with Cheese or a 10-piece Chicken McNuggets with World Famous Fries.
  • Each order includes one of six limited-edition collectible tins featuring Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese or the Fry Friends.
  • The meal is accompanied by the Mt. McDonaldland Shake, a berry-flavored treat topped with pink whipped cream inspired by the fictional volcano.
  • Orders are available for a limited time while supplies last as McDonald’s seeks to boost traffic following recent softer quarterly results.
  • McDonald’s will launch McDonaldland-themed sweatpants and graphic tees through Pacsun starting August 12 and offer free luggage tags and bag charms via Away beginning August 18.