Overview

• The Snack Wrap returned nationwide on July 10 as a permanent offering available in restaurants, drive-thrus and via the McDonald’s app.
• Priced at $2.99, each wrap contains a McCrispy Strip with shredded lettuce and cheese in a flour tortilla and comes with ranch or spicy pepper sauce.
• To mark the launch, 25 Northeast Ohio locations gave free wraps to the first 100 drive-thru customers on July 10 starting at 11 a.m. EDT.
• The comeback follows years of fan campaigns, including a Change.org petition with over 17,000 signatures and teaser posts on X.
• McDonald’s aims to leverage nostalgia-driven menu innovation to reverse recent U.S. sales declines and boost summer traffic.