McDonald's Reintroduces Bagels in California to Counteract Wage Hike Effects

The fast-food giant aims to boost sales and manage rising labor costs with the popular breakfast item and a $15 million advertising campaign.

McDonald's reintroduces bagel sandwiches at California locations as a strategy to offset the new $20 minimum wage for fast food workers.
The 'Rise and Dominate' task force developed this initiative, which includes a significant advertising spend aimed at increasing store traffic and sales.
Franchisees express concerns that price increases alone cannot compensate for the wage hike, prompting innovative solutions such as the bagel reintroduction.
The reintroduction of bagels is expected to increase sales by 10%, with a focus on digital sales for better profitability.
Other measures include new scheduling systems and better traffic projections to further support franchisees under the new wage law.