Overview

• The Snack Wrap returned to McDonald’s U.S. menus on July 10 as a permanent offering available à la carte or in a combo meal.
• The portable wrap bundles McCrispy Strips, shredded lettuce and cheese in a flour tortilla with a choice of ranch dressing or spicy pepper sauce.
• Priced at $2.99, it marks the latest addition to McDonald’s chicken lineup following two consecutive quarters of same-store sales declines.
• Investors cheered the relaunch with a 2% jump in McDonald’s shares and Goldman Sachs upgrading its rating to buy.
• The comeback follows a grassroots campaign of fan petitions and social-media teasers that pressured the chain to resurrect the cult favorite.