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McDonald’s Quietly Brings Back Blueberry & Crème Pie for Summer Trial

The surprise return seeks to test customer demand ahead of a potential full-scale launch.

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McDonald’s customers will see a new dessert on the menu, but it won’t stick around.

Overview

  • The Blueberry & Crème Pie reappeared June 30 at select U.S. McDonald’s outlets for a limited time, with availability expected through early September.
  • Fans first spotted the dessert on Instagram via user @snachwithzach rather than through an official McDonald’s announcement.
  • The pie combines blueberries with vanilla-flavored crème layered side by side in a baked crust and is served warm while supplies last.
  • McDonald’s has not released a list of participating locations, though sightings have been reported in Boston, Houston, Iowa, Pennsylvania, South Carolina and Utah.
  • The relaunch follows a more than two-year hiatus and reflects McDonald’s practice of rotating seasonal desserts to gauge demand as U.S. sales slow.