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McDonald’s Q2 Sales Rebound as Yum Brands Sees KFC and Pizza Hut Slump

Riding value promotions, McDonald’s powered a sales rebound with Yum Brands reporting revenue shortfalls ahead of its leadership transition.

A McDonald's restaurant is visible Tuesday, Aug. 5, 2025, in Arlington, Texas. (AP Photo/Julio Cortez)
Burger King's chicken sandwiches "Ch'King" are seen on display in New York, NY, U.S., May 19, 2021. REUTERS/Aleksandra Michalska/File Photo
The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around.
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Overview

  • McDonald’s global same-store sales rose 3.8% in the second quarter, topping the 2.4% forecast from analysts.
  • U.S. same-store sales increased 2.5%, reversing a Q1 decline, while revenue reached $6.84 billion and adjusted EPS hit $3.19.
  • Promotions including a Minecraft Movie tie-in, McCrispy Chicken Strips and a $5 meal deal drove traffic and higher customer checks.
  • Yum Brands’ Q2 revenue of $1.93 billion missed estimates as KFC and Pizza Hut U.S. same-store sales each fell 5%.
  • Taco Bell delivered 4% same-store sales growth even as Yum Brands gears up for an executive handover in October.