McDonald's Plans New Small Format Concept Store Called CosMc's

McDonald's is developing a spinoff restaurant brand called CosMc's, named after a McDonaldland character.
CosMc's will be a small format concept with a unique personality, while maintaining McDonald's DNA.
The company will test CosMc's in early 2024 in a limited geography before potentially expanding.
This follows McDonald's recent growth in new restaurant openings and renovations to meet digital demands.
Previous McDonald's attempts at new concepts like Donatos Pizza and Chipotle were not as successful.