McDonald's Plans New 'McValue' Menu to Rebuild Customer Base

The fast-food giant is focusing on budget-friendly deals to recover from declining sales and an E. coli outbreak.

McDonald's is preparing to launch a new 'McValue' menu in early 2025, featuring deals like a $5 meal bundle and a 'buy one, add one' offer for $1 more.
The initiative aims to attract budget-conscious customers after price increases in recent years led to declining sales and customer traffic.
The chain's recent struggles include a 1.5% drop in global same-store sales last quarter and a significant dip in traffic following an E. coli outbreak linked to slivered onions.
McDonald's is investing over $100 million to support franchisees affected by the outbreak, with $35 million allocated for marketing value-focused promotions.
The company is also working to regain market share with limited-time offerings like the returning McRib and a half-gallon jug of McRib sauce.