Overview

• The Snack Wrap returned nationwide on July 10 as a permanent menu item available in Spicy and Ranch flavors for $2.99 at restaurants, drive-thrus and on the app.
• Each wrap features a McCrispy chicken strip with lettuce and cheese wrapped in a soft flour tortilla, marking its first nationwide appearance since 2016.
• The relaunch fueled a 2% jump in McDonald’s stock and prompted Goldman Sachs to upgrade the rating from neutral to buy, adding about $5 billion in market value.
• A Change.org petition with over 17,000 signatures and years of social media campaigning by fans helped drive McDonald’s decision to revive the cult favorite.
• Competitors including Popeyes responded by offering free chicken wraps with any $5 purchase through July 13 as U.S. chains vie for wrap-loving customers.