Overview

• McDonald's can no longer use 'Big Mac' for chicken products in the EU after a five-year non-use period.
• The ruling allows other companies, including Supermac's, to use the 'Mac' name for poultry products.
• Supermac's claims the decision is a victory against trademark bullying by large multinationals.
• McDonald's retains the right to use 'Big Mac' for its beef burgers in the EU.
• The ruling can be appealed to the European Court of Justice.