McDonald's Loses 'Big Mac' Trademark for Chicken Products in EU

EU court rules McDonald's failed to demonstrate genuine use of the 'Big Mac' trademark for poultry items, favoring Irish rival Supermac's.

McDonald's can no longer use 'Big Mac' for chicken products in the EU after a five-year non-use period.
The ruling allows other companies, including Supermac's, to use the 'Mac' name for poultry products.
Supermac's claims the decision is a victory against trademark bullying by large multinationals.
McDonald's retains the right to use 'Big Mac' for its beef burgers in the EU.
The ruling can be appealed to the European Court of Justice.