Overview

• Over 500 McDonald’s outlets will serve signature CosMc’s beverages including Creamy Vanilla Cold Brew, Strawberry Watermelon Refresher, Toasted Vanilla Frappe, Sprite Lunar Splash and Popping Tropic Refresher.
• The rollout follows the June shutdown of all CosMc’s standalone stores to focus on integrating top-performing drinks into core restaurant menus.
• Flavored refreshers and specialty sodas are being added to help McDonald’s challenge fast-growing rivals like Dutch Bros. and Swig in the specialty beverage market.
• The chain is aiming to reverse a 3.6% decline in U.S. same-store sales by tapping into Gen Z’s appetite for fun, customizable cold drinks.
• Results from the trial will inform operational tweaks and menu logistics before deciding on a full national launch.