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McDonald's Launches CosMc's, a New Beverage-Focused Concept

Aimed at Competing with Starbucks and Dunkin', the First Store is Now Open in Illinois with Plans for Expansion in Texas.

  • McDonald's has launched a new drink-and-snack-focused spin-off concept called CosMc's, aimed at the market dominated by Starbucks and Dunkin'.
  • The first CosMc's store is located in Bolingbrook, Illinois, and plans are in place to open about 10 more locations in Texas by the end of the year.
  • CosMc's offers no burgers, fries, or seating area, and instead focuses on beverages and snacks, with a menu including specialty lemonades and teas, customizable blended beverages and cold coffees, slushies, flavor syrups, and energy or Vitamin C shots.
  • The concept is described as a 'learning lab', with nothing about it finalized except the plan to open more locations.
  • McDonald's will study the results of the trial for at least a year before determining whether to expand.
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