McDonald's Launches CosMc's, a Beverage-Focused Spinoff, Amid Mixed Reactions

Despite long queues at the first outlet in Illinois and plans for expansion, the new brand faces social media backlash and calls for boycotts.

McDonald's has launched a new concept brand, CosMc's, focusing on specialty drinks and a limited food menu, in an attempt to compete with Starbucks and other beverage-focused chains.
The first CosMc's outlet, located in Bolingbrook, Illinois, has seen long queues of customers, with some waiting over an hour to try the new offerings.
The menu includes a variety of unique drinks such as Churro Frappe, S'Mores Cold Brew, Tumeric Spiced Latte and Tropical Spiceaide, which can be customized with various syrups, flavours, vitamin shots and boba.
Despite the initial popularity, the launch of CosMc's has been met with mixed reactions on social media, including calls for boycotts due to McDonald's perceived complacency in the Israel-Hamas conflict.
McDonald's plans to open more CosMc's outlets in Texas next year, and will test the market results for one year before deciding whether to expand further.