McDonald's Launches Anime-Themed 'WcDonald's' Campaign with New Sauce and Virtual Dining

The fast-food giant introduces a unique anime initiative, including special packaging, a new Savory Chili Sauce, and a virtual dining experience in Los Angeles.

McDonald's has embraced its anime doppelganger 'WcDonald's' with a global campaign featuring special packaging, a new Savory Chili Sauce, and original manga and anime episodes.
The campaign is a collaboration with Studio Pierrot and artist Acky Bright, introducing a universe of over twenty new anime characters.
Weekly manga chapters and anime shorts will be released through March 24, available on McDonald's app and YouTube channel.
A special 'WcDonald's' pop-up dining experience will be held in Los Angeles from March 9-10, offering immersive 360 projection mapping.
The initiative reflects McDonald's engagement with anime culture and aims to attract fans with a multi-sensory dining experience and new collectible items.