McDonald's Launches $5 Meal Deal in Strategic Pivot to Regain Market Share

The fast-food giant reintroduces a budget-friendly option amid rising inflation and competitive pressures, aiming to attract cost-conscious consumers.

McDonald's proposes a $5 meal combo including a McChicken or McDouble, fries, and a drink, targeting inflation-hit customers.
The initiative marks a shift towards affordability as the company faces a slowdown in foot traffic and lower sales growth.
Previous attempts to introduce similar value deals were met with resistance from franchisees concerned about profitability.
Competitors like Wendy's and Taco Bell have successfully implemented comparable budget meals, intensifying the market challenge for McDonald's.
Stocks of McDonald’s rose following the announcement, reflecting positive investor sentiment towards the new strategy.

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