McDonald's Launches $100 Million Recovery Plan After E. coli Outbreak

The fast-food giant aims to restore customer confidence and support affected franchises following a widespread E. coli incident linked to onions.

McDonald's is investing $100 million to win back customers after an E. coli outbreak linked to slivered onions on Quarter Pounders.
The investment includes $65 million to aid the hardest-hit franchises and $35 million for marketing initiatives, such as a promotion on chicken nuggets.
The outbreak affected over 100 people across 14 states, with 34 hospitalizations and one reported death.
The CDC identified slivered onions from Taylor Farms as the likely source, leading to a recall and a switch to a new supplier.
Sales and customer visits declined during the outbreak, but McDonald's has resumed selling Quarter Pounders with onions nationwide.