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McDonald's Japan Tightens Happy Meal Sales for Sanrio Launch With Anti-Scalper Rules

The chain is testing strict caps to curb scalping after a chaotic Pokémon promotion.

Overview

  • Purchases are limited to three Happy Meals per group, and repeat buys by the same group are prohibited.
  • McDonald's says it strictly prohibits resale and will not tolerate food being abandoned or discarded.
  • Mobile orders and delivery are suspended for the launch, with Business Insider reporting in-store only and Newsweek and Dexerto reporting in-store and drive-thru.
  • The promotion features four Sanrio-themed sets, including My Melody & Kuromi, Plarail, a Cinnamoroll picture book, and Moon Universe Nanchara Kotetsukun.
  • The company warned toys may sell out quickly, asked customers not to inquire about store inventory, and said it will review the measures after assessing day-one sales.