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McDonald’s Japan Sets Oct. 22 Launch for Street Fighter ‘Street Burgers’ Campaign

Retro‑styled ads with Street Fighter 6 cosmetics aim to tap nostalgia, with reports pointing to limited store availability.

Overview

  • The limited-time menu features three character burgers—Ryu’s burnt garlic mayonnaise egg teriyaki, Chun‑Li’s yurinchi fried chicken with mayonnaise, and Ken’s triple cheeseburger—plus themed drinks and fry seasoning.
  • Six new items are listed across coverage, including McFizz and McFloat “Overflowing Energy” drinks made with carbonated apple juice, with Ryu and Ken featured on packaging.
  • Reported pricing puts the Ryu and Chun‑Li items at 470 JPY, the triple cheeseburger at 590 JPY, and the drinks at 300 JPY (McFizz) and 380 JPY (McFloat).
  • McDonald’s Japan released pixel‑art TV commercials evoking Street Fighter II, showing characters trading food‑powered attacks in short animated spots.
  • Complementary in‑game content is slated for Street Fighter 6 in Japan, including McDonald’s‑colored costumes and special stage graphics, while some posters suggest availability limited to outlets that serve breakfast.