Overview

• Unverified social media images showed plastic bags of unopened burgers and fries discarded outside outlets after resellers bought Happy Sets in bulk
• The promotion sold out on its first day as buyers sought collectible Pokémon cards that later fetched hundreds of dollars online
• McDonald’s Japan formally ended the three-day campaign and apologized for failing to curb scalping and the resulting food wastage
• Planned operational changes include capping meals per customer, suspending online orders of promotional sets, and denying service to rule-breakers
• Despite the cancellation, high resale listings for the cards persist and public criticism over scalping and environmental impact continues