McDonald's Invests $100 Million to Recover from E. Coli Outbreak

The fast-food giant aims to restore customer trust and sales after a widespread E. coli incident linked to slivered onions.

McDonald's is allocating $35 million to marketing efforts, including value deals like 10-piece McNuggets for $1, to attract customers back.
An additional $65 million is being directed to support franchisees, particularly in states most affected by the outbreak.
The E. coli outbreak, traced to slivered onions, resulted in over 100 illnesses across 14 states and led to multiple lawsuits against McDonald's.
Following investigations, McDonald's Quarter Pounder burgers with slivered onions have been reintroduced to menus nationwide.
Company executives assert that the outbreak will not have a long-term material impact on McDonald's business.