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2d ago

McDonald’s Introduces Limited Spicy McMuffins and Permanent Snack Wrap Return

A limited run of fiery McMuffins honors the Egg McMuffin’s half-century milestone, triggering the Snack Wrap’s permanent comeback.

McDonald's new Spicy Sausage McMuffin with Egg is only available for a limited time.
FILE - A McDonald's Egg McMuffin and hash browns are displayed at a McDonald's restaurant on July 23, 2015 in Fairfield, California.
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McDonald's is adding the Daily Double, a double cheeseburger with lettuce, tomato and onion to its menu.

Overview

  • McDonald’s rolled out its new Spicy McMuffin range on July 8 with three options—Egg McMuffin with Spicy Pepper Sauce, Spicy Sausage McMuffin, and Spicy Sausage McMuffin with Egg—for a limited time.
  • The beloved Snack Wrap will return to all 13,600 U.S. locations on July 10 as a permanent menu item, featuring McCrispy Strips, shredded lettuce, Mild Cheddar and Monterey Jack cheese, and a choice of Ranch or Spicy Pepper Sauce.
  • These menu updates mark the 50th anniversary of the Egg McMuffin and are designed to tap into Gen Z’s enthusiasm for spicy flavors while celebrating a breakfast icon.
  • After its 2016 discontinuation, the Snack Wrap revival follows years of fan petitions, social media campaigns, and McDonald’s own “Snack Wrap Files” archive commemorating customer demand.
  • The dual launch underscores McDonald’s responsive menu strategy and effort to win back customers following recent sales declines.