Overview
- Union minister Jitendra Singh hailed the burger as a “Videshi to Swadeshi” moment and a validation of the government’s Millet Movement.
- Reports attribute the bun’s development to indigenous technology from CSIR’s CFTRI in Mysuru, citing the minister’s post rather than a corporate release.
- CNBC-TV18 reports the bun contains five millets—bajra, ragi, jowar, proso, and kodo—comprising 22% of its composition.
- The development follows India’s successful push for the UN to designate 2023 as the International Year of Millets, a cornerstone of its millet promotion agenda.
- Officials link millet mainstreaming to potential gains for roughly 2.5 crore small farmers, while McDonald’s has not disclosed rollout scale or commercial impact.